As you probably know, links are the key to increasing your organic SEO rankings. The best infographics are linked to heavily as people share the content with others via blogging, through tweeting on Twitter and by including the infographic link in their Facebook status updates – just to name a few examples of how powerful infograhics can be.
As far as designing infographics goes it is always a good idea to hire a designer experienced in making infographics. This way the information you want to share can be put into an informative and fun design concept so that an entertaining visual presentation is created. The other side of infographics design involves the public relations aspect which involves identifying target niches and websites and outreaching to your target audiences with the goal being to gain traffic and links.
There are four distinct categories of infographics: educational, humorous, controversial and newsworthy. Of course it is up to you what type of infographic you will create. This decision may very well be determined by the type of products and/or services you offer, the sort of business you have, etc. An infographic distribution page should be created. This page should include the title of the infographic, a smaller version of the infographic, a description and the copy and paste code people can use to paste your infographic onto their blog or website.
Once the infographic and the distribution page is created, seeding and distribution is the next step that must be taken. Take the time to make a list of writers, bloggers and news outlets that might benefit from what your infographic has to offer. You can send out press releases if you like or blast your message out through emails. You also should blog about your infographic and comment on other people’s blog about the information contained in your infographic. Spread the word in any way you can using Facebook, Twitter or through online forums and other web-based media channels.
Remember that the more fun, controversial, educational or newsworthy your infographic is, the more successful it will be. A great infographics design can literally set the web abuzz as your content contained within the infographic will be talked about and shared by a large number of people. This popularity will inevitably mean more links and more traffic for you which is the entire point behind creating infographics in the first place. And to take your business to the next level you can make some good animated infographics videos and post them on Youtube and share them on other social networks and you’ll see really good traffic coming your way.
If you prefer to do the work yourself, you can easily learn how to make infographics by locating a list of free online tools which allow you to create some amazing visuals that are fully customizable. Just remember to keep it simple and to research some great facts and statistics so that the final product is easy to digest, fun to view and deemed useful.