Usually, the search results first display featured listing, then paid listing and then the organic listing. If the key phrase is highly specific and there are no paid listings under the said category, then it is highly logical to focus on organic search. This is a way companies can avoid a great part of the keyword auction and get qualified traffic that is highly efficient than the others.
Talking of SEO, there is neither single rule that you can apply nor a single strategy that will work well over others. Most SEO companies tend to sell their services by persuading you to believe how difficult the process is. In this first look, you might wonder that SEO is a tough job. SEO is a highly comprehensive process that has to analyze a variety of features including the site structure, internal site code and site content, internal site links, external site code and back links. In addition, there are a number of aspects that you will hear day-do-day, and of course youi can find a lot od free information about SEO on internet. Youtube is a great place for SEO tutorials. There is one Youtube channel called Clicks From Search SEO, that is publishing new SEO videos each Tuesday, and their videos are quite unique and easy to understand, so anyone who is into SEO should check them out.
One thing businesses need to understand is that SEO is not a onetime process; it is rather an ongoing activity since the search engines are into continuously updating their ranking algorithms from time to time depending on the arising needs. These algorithms are the deciding factors how sites will qualify as the most relevant leading to being ranked high. So interestingly, if the search engine algorithmically discovers that a few pages in a given site are too similar, then the site will get penalized. Therefore, a number of factors need to be looked into in the process of SEO. The challenge involved with SEO requires that SEO is done by qualified people who cherish a good amount of experience in the industry.
People who are well aware of the complexities involved in SEO will surely say that it is a time intensive effort. If the investment is made with the most reliable people who can render a quality job, it will turn fruitful. Otherwise, you will end up ruining your site and burning your pocket. The results of SEO are rather instantaneous and by implementing some misguiding strategies, companies might allure you into the belief that you have achieved what you wanted. But on the other hand, they would have applied some cheap tactics and ruined your site that would do more harm than good for your effort, time and money. Therefore, residents must exercise a great care to see that they rely on the right SEO firm for their SEO needs. At the same time, once SEO is realized successfully, businesses depending on the internet for promoting their venture can hope to get maximum returns for their investment.